Every person and every business has a story to share. Many times the two go hand-in-hand. This story is what makes us uniquely ourselves and then connects us to one another. Our story usually links strongly to our purpose and passions in life. And, when we authentically share that story with others, we often resonate with them and want to hear more or support their story. Creative storytelling should strategically fit into your marketing strategy, content, and brand building.