Storytelling. It's as old as the Bible. But, are you using it with your business to tell your story? March 14, National Write Your Story Day, encourages us to start telling our story. It's a wonderful way to connect to your audience no matter what you are selling. A product, a book, a service or developing your personal brand. All good business usually starts with a personal reason somebody is passionate about why they do what they do in business. People relate to that...not

Many people dream of driving a Ferrari, Lamborghini, McLaren or even a Bugatti. The sleek design, ride, feel and power reach an inner part of your being. You connect with the car! If you take apart the individual parts of these cars and look at just the wheels, the engine, or the frame, that one component alone cannot give you the same experience. Integrated and creative marketing is no different. If you focus only on your brand, you’ll have the beautiful frame of the car. If