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People buy Relationships, Stories and Magic!

Storytelling. It's as old as the Bible. But, are you using it with your business to tell your story? March 14, National Write Your Story Day, encourages us to start telling our story. It's a wonderful way to connect to your audience no matter what you are selling. A product, a book, a service or developing your personal brand. All good business usually starts with a personal reason somebody is passionate about why they do what they do in business. People relate to that...not being SOLD to. "People don't buy goods and services. They buy relationships, stories and magic." - seth godin Just ask Walt Disney! Your story is fantastic content to be incorporated into your blog, social media, selling

What a Ferrari Taught Me About Creative & Integrated Marketing

Many people dream of driving a Ferrari, Lamborghini, McLaren or even a Bugatti. The sleek design, ride, feel and power reach an inner part of your being. You connect with the car! If you take apart the individual parts of these cars and look at just the wheels, the engine, or the frame, that one component alone cannot give you the same experience. Integrated and creative marketing is no different. If you focus only on your brand, you’ll have the beautiful frame of the car. If you focus only on social media, you’ll have a great sound system in the car. If you focus only on leads & sales, you’ll have performance tires perhaps with great traction. If you focus only on your website, you’ll have

 

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