I love branding. Why? It makes things look, sound and feel pretty, strong, innovative, vibrant, fun, joyful, happy, etc. Using all our senses as humans, a strong brand makes us FEEL something. That feeling essence is what drives our actions to connect with a brand or b...

Connect with Appreciation Marketing

“People will not remember what you said or did, but they will remember how you made them feel.” – Maya Angelou

Everyone likes to feel appreciated. And, that includes our customers. Appreciation marketing puts the customer at the highes...

Storytelling. It's as old as the Bible.

But, are you using it with your business to tell your story? 

March 14, National Write Your Story Day, encourages us to start telling our story. It's a wonderful way to connect to your audience no matter what you are selling. A pr...

Many people dream of driving a Ferrari, Lamborghini, McLaren or even a Bugatti. The sleek design, ride, feel and power reach an inner part of your being. You connect with the car!

If you take apart the individual parts of these cars and look at just the wheels, the engi...

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