People buy Relationships, Stories and Magic!
Storytelling. It's as old as the Bible.
But, are you using it with your business to tell your story?
March 14, National Write Your Story Day, encourages us to start telling our story. It's a wonderful way to connect to your audience no matter what you are selling. A product, a book, a service or developing your personal brand.
All good business usually starts with a personal reason somebody is passionate about why they do what they do in business. People relate to that...not being SOLD to.
"People don't buy goods and services. They buy relationships, stories and magic." - seth godin
Just ask Walt Disney!
Your story is fantastic content to be incorporated into your blog, social media, selling message and overall brand. It's not just a one-time tool in your "About Me" section of your website. It's your business why. Remembering who you are! (That's another story...)
5 great elements of storytelling include:
2. Engaging our senses
3. An ah-ha moment
4. Imagery for the mind
5. Memorable characters
There’s a Native American proverb that says, “Those who tell the stories rule the world.” Great storytelling has been around forever, but expertise in this skill can grow your business and brand.
Leann Spofford is a freelance writer and creative catalyst who helps businesses with strategic integrated marketing & storytelling for today's modern business world.