The Magic of Appreciation
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“People will not remember what you said or did, but they will remember how you made them feel.” – Maya Angelou
Everyone likes to feel appreciated. And, that includes our customers. Appreciation marketing puts the customer at the highest priority and values the relationship. It even goes so far to foster that relationship. “People buy relationships, stories and magic”. They have numerous choices with their consumer dollar and will many times make that choice emotionally by how someone or some product or company makes them FEEL.
With everything in society whizzing past us so fast, it is emotional moments that tend to slow us down. Why? To truly relish the feeling.
A smart business tactic is genuinely appreciating our clients. In a society that labels everyone and everything, (patient, customer, client, consumer), in the end they are people. By cultivating existing “people” relationships, you can grow your business. Tony Robbins states that the fastest way to grow your business 25% is by focusing on your existing customers. You’ve taken the time and energy to gain that trust and business, foster it. With appreciation.
So how can you truly say “thank you”? Yes, it can start with a thank you card, but by creating a genuine relationship, you will SEE the person. See what is important to them, see their progress or milestones, recognize them.
91% of respondents said they are more likely to do business with companies that appreciate their customers. But just 62% said that most businesses they’ve dealt with have done a good job of showing customer appreciation. Source: Ask Your Target Market
60% of B2B customers feel total indifference toward their suppliers. Source: Gallup
Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. Source: Temkin Group
Let’s not forget our employees as they are the voice of our product or service. SEE THEM with true