Think it's all a digital reach with #MILLENNIALS
Lindsey Roy is Hallmark's chief marketing officer. She says, in terms of card spending, millennials are the fastest growing group because when they buy and send cards, they spend more money on them.
"We've seen that millennials are really growing into that magic life stage for card sending."
It might also surprise you millennials are not just buying cards at a record pace. Even in this digital age, 80 percent of millennials are holding onto their cards as keepsakes.
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Leann Spofford is a freelance writer and creative catalyst who helps businesses with strategic integrated marketing & storytelling for today's modern business world. She is passionate about connecting for better relationships-appreciation marketing.