What is your Why?
I believe every person and every business has a story to share. Many times the two go hand-in-hand. This story is what makes us uniquely ourselves and then connects us to one another. Our story usually links strongly to our purpose and passions in life.
And, when we authentically share that story with others, we often resonate with them and they want to hear more and support the story.
Creative storytelling should strategically fit into your marketing strategy, content, and brand building. When you stop and think about it, it is your why! Why you built your business and what keeps you going. Remembering who you are! (My branding mantra...and that's another story).
Indicators are everywhere – for example a recent Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’.
So, what is your why?
Leann Spofford is a freelance writer and creative catalyst who helps businesses with strategic integrated marketing & storytelling for today's modern business world. She is passionate about connecting for better relationships-appreciation marketing.