As a mobile marketing & branding entrepreneur I'm always looking for tools to simplify and grow business for my clients. I believe the optimal solution works best when you mix the foundations of marketing with modern technology.
These are a few of the apps I use and recommend to build relationships and increase business while building your brand at the same time. Integrating efforts is always best!
1. SendOut Cards
This social networking app for relationship marketing is FREE to download and has an accompanying online web version as well.
Here's the major benefits of using SendOut Cards:
You increase customers through appreciation...with cards
Captures life's special moments
A relationship marketing tool
Unlimited individual heartfelt card sends
Send physical cards and gifts to anyone in the world (with one of the upgraded versions, postage is FREE) Wow, now I can reach my Aussie friends and clients!
EASY TO USE: Choose a card to send from the SendOutCards library or design your own by uploading images straight from your phone’s photo library or camera.
Managing your contacts and groups with this app is so easy. You can search, view and edit your contacts and add notifications to help send your cards and gifts on time.
An easy way to brand your business (ask me...I'll show you!)
*A SendOutCards referral partner can sign you up with various business plans for you individual needs. Postage included, group sends and more. I loved it so much, here's a link: https://www.sendoutcards.com/creativecontentconnects
Supportive Market Stats:
Lindsey Roy is Hallmark's chief marketing officer. She says, "We've seen that millennials are really growing into that magic life stage for card sending."
It might also surprise you millennials are not just buying cards at a record pace. Even in this digital age, 80 percent of millennials are holding onto their cards as keepsakes.
By creating a genuine relationship and showing appreciation, you'll develop relationships with vendors, partners and clients.
91% of respondents said they are more likely to do business with companies that appreciate their customers. But just 62% said that most businesses they’ve dealt with have done a good job of showing customer appreciation. Source: Ask Your Target Market
60% of B2B customers feel total indifference toward their suppliers. Source: Gallup
Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. Source: Temkin Group
This design app let's you easily create images you can use for social media, blogs, websites, printed material, etc to create branded content.
Here's the major benefits of using Over:
Choose from millions of templates, graphics, and fonts to overlay, add and edit text and design photos to boost your social media profile.
Integrated with UnSplash, Pixabay and more for royalty free stock photos
Pre made template designs
Customized for all the different social media size requirements
Use the scheduling tool to integrate with social media
Select from thousands of graphics including patterns, borders, backgrounds, overlays, badges, shapes, details and illustrations
Overlay effects, filters, text, blend and colors
Upload and add your own font
25,000+ graphics and fonts
Over Pro offers two auto-renewing subscription options: $14.99 per month; $99.99 per year. These prices are for United States customers.
Supportive Market Stats:
Social posts with visual content get 3x more engagement than plain text posts. Share your artwork straight to social with templates for Facebook, Twitter, Instagram, Pinterest and YouTube
A strong brand is PRICELESS
A signature color can boost brand recognition by 80 percent (Color Matters) Branding colors are critically important when building a lasting company image, and this is an excellent example why.
to building customer loyalty.
80 Percent of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand. (SlideShare) REMEMBER WHO YOU ARE...MY BRANDING MANTRA
One-third (33%) of the top 100 brands use the color blue in their logo. (Zuza)The color blue is generally used to create a sensation of security and trust, which is particularly important for companies that operate solely online.
When it comes to Millennials, 62 percent believe that online content drives their loyalty to a brand. Furthermore, if you want to gain brand loyalty from Millennials, it’s vital to share that content on social media. (Insights.newscred) It’s imperative to utilize social media marketing in today’s digital age. It’s also critical your businesses aligns its marketing efforts to the correct social media platforms.
I think "connect to opportunity" says it all.
All social media platforms have benefit and it's wise to have a presence on many of the platforms. However many of the business decision makers are on LinkedIn for business to business services.
Here's the benefits of using LinkedIn:
the app makes it easier to discover, connect and nurture relationships with people that matter
get updates on topics and companies that make a difference all on the go.
this online social network is a great place to connect and stay in touch with your professional relationships.
use the LinkedIn app to job search while you’re on the go
LinkedIn makes it easy to expand and publish your knowledge. BRAND YOURSELF AS THE EXPERT in your industry!!
great search tools to narrow your business niche down (LinkedIn is keyword driven)
The LinkedIn app is free to use and download. Premium subscriptions offer exclusive tools to find a job, grow your business, find sales leads, or hire talent, priced from $29.99 monthly to $119.95 monthly.
Supportive Market Stats:
LinkedIN now has over 500 million members
40% of monthly active users use LinkedIn daily. If that is the case, that’s over 100 million professionals you could be targeting every single day.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making mode
Microsoft saw $26.2 billion worth of potential in the platform, you might want to consider it.
Millennials are the decision-makers of the future (and present in many cases). Nurture those relationships. Of the 2 billion millennials globally, 87 million of them are on LinkedIn.
Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that traffic comes straight from LinkedIn. Facebook and Twitter may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution.
When you’re creating a post for LinkedIn, use exactly 8 images. The reasoning is based on an analysis of 3000 LinkedIn Blog posts. Perhaps the LinkedIn algorithm favors posts with exactly 8 images the most, or maybe readers are just subconsciously more likely to share if they see 8 images. Either way, there's another reason to use the Over app above. INTEGRATE your tools!
Between the above 3 apps you should be able to find a more targeted audience for your business, grow your business and develop real relationships. People do business with people they know and trust. Authentic marketing.
My PRO TIP: put the apps you use most, clustered together on your phone. Create efficiencies & a beautiful brand! Oh, and it never hurts to add in a little kindness along the way. Send a card and nurture your relationships after you meet them. You'll stand out among the noise. People buy relationships, stories & magic.
I hope this article helps you as much as these apps help me and my clients. Good luck and please reach out to me if you'd like any tips, creative content or brand strategies.
Leann Spofford is a brand expert, freelance writer and creative catalyst who helps businesses with strategic integrated marketing & storytelling for today's modern business world. She is passionate about kindness and connecting for better relationships — appreciation marketing.